Business Administration Course Catalog

Course
2023-2024 Fall Semester
Course Code Course Name Browse T A ECTS
ISYL508 Research Techniques 3 0 5
ISYL510 Special Topics 8 0 10
Elective 45
ISYL536 Advertising Strategies 3 0 5
ISYL529 Business Finance 3 0 5
ISYL509 Company Law 3 0 5
ISYL 546 Consumer Behavior 3 0 5
ISYL507 Corporate Governance 3 0 5
ISYL605 Digital Marketing and Social Media Management 3 0 5
ISYL518 Entrepreneurship 3 0 5
ISYL534 Financial Risk Management in Business 3 0 5
ISYL501 Management Information Systems 3 0 5
ISYL506 Marketing Management 3 0 5
ISYL604 Productivity Management 3 0 5
ISYL514 Project Support and Incentives 3 0 5
ISYL538 Service Marketing 3 0 5
ISYL 547 Tourism Management 3 0 5
Total ECTS: 60
2023-2024 Spring Term
Course Code Course Name Browse T A ECTS
ISYL508 Research Techniques 3 0 5
ISYL525 Seminar 0 2 5
ISYL510 Special Topics 8 0 10
Elective 45
ISYL603 Advanced Analysis Techniques in Marketing 3 0 5
ISYL529 Business Finance 3 0 5
ISYL507 Corporate Governance 3 0 5
ISYL517 Customer Relationship Management 3 0 5
ISYL606 Digital Marketing and Social Media Management 3 0 5
ISYL518 Entrepreneurship 3 0 5
ISYL520 Financial Accounting 3 0 5
ISYL527 Financial Analysis Methods 3 0 5
ISYL534 Financial Risk Management in Business 3 0 5
İSYL 606 Industry 4.0 and Digital Transformation 3 0 5
ISYL523 Leadership 3 0 5
ISYL541 Mobile Marketing 3 0 5
ISYL514 Project Support and Incentives 3 0 5
ISYL528 Real Estate Marketing 3 0 5
ISYL537 Sales Management 3 0 5
ISYL 547 Tourism Management 3 0 5
ISYL512 Trademark Law 3 0 5
ISYL608 Türkiye-EU Relationships 3 0 5
ISYL607 Urban Strategies and Urban Branding 3 0 5
Total ECTS: 65
Thesis
2023-2024 Fall Semester
Course Code Course Name Browse T A ECTS
ISYL510 Special Topics 8 0 10
LÜ TEZ Thesis 0 0 20
Total ECTS: 30
2023-2024 Spring Term
Course Code Course Name Browse T A ECTS
ISYL510 Special Topics 8 0 10
LÜ TEZ Thesis 0 0 20
Toplam AKTS: 30